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DANI

A refreshed mark, alive in print.

Logo RefreshCampaign DesignPrint
24 figures · 4 inks · Made in Toronto
DANI brand work
Fig. 01DANI · 2026
№ 01The brief84 words

DANI already had a place in the community and a mark people knew.

We refreshed that mark by dropping the old descriptor and rolled it out across the charity’s stationery, then built an ongoing body of seasonal work around it: a ten-poster Purim campaign taken all the way to print-ready press sheets, a recurring Kumzitz concert series with matching flyers and banners, event signage, a Tehilim booklet, and women’s-evening invitations.

The work is warm, practical, and made to bring each season into the room.

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№ 02The palette4 inks
01
DANI Orange
#E97818
02
Midnight
#0E0F2D
03
Carmine
#AA1720
04
Warm Cream
#F4E3E1
№ 03The workFigs. 02 to 24
Two concepts from the ten-poster Purim campaign, pinned up for proofing — dancing chassidim processing toward a golden city, and shofars and a lyre bursting through the clouds.
Fig. 02Two concepts from the ten-poster Purim campaign, pinned up for proofing — dancing chassidim processing toward a golden city, and shofars and a lyre bursting through the clouds.
The refreshed mark reduced to its monogram — the gradient D alone on campaign midnight.
Fig. 03The refreshed mark reduced to its monogram — the gradient D alone on campaign midnight.
The refreshed lockup — descriptor gone, nothing added — on the campaign cream.
Fig. 04The refreshed lockup — descriptor gone, nothing added — on the campaign cream.
The D tiled into a repeat — cream on midnight, the gradient breaking through.
Fig. 05The D tiled into a repeat — cream on midnight, the gradient breaking through.
The working palette: the wordmark's gradient and black, with the Kumzitz midnight and cream alongside.
Fig. 06The working palette: the wordmark's gradient and black, with the Kumzitz midnight and cream alongside.
One lockup, four grounds — cream, midnight, orange, white.
Fig. 07One lockup, four grounds — cream, midnight, orange, white.
Four concepts from the same Purim campaign pinned up for proofing — 'Marbim B'Simcha' seen again beside a burst of stars and menorahs, a klezmer soaring over the shtetl, and the still-life 'Purim BeDani' cover art.
Fig. 08Four concepts from the same Purim campaign pinned up for proofing — 'Marbim B'Simcha' seen again beside a burst of stars and menorahs, a klezmer soaring over the shtetl, and the still-life 'Purim BeDani' cover art.
A close look at the paint — gold Hebrew lettering over a burst of Stars of David and menorahs, one panel of the Purim set.
Fig. 09A close look at the paint — gold Hebrew lettering over a burst of Stars of David and menorahs, one panel of the Purim set.
A Purim poster at press-ready size — crop marks, registration targets, and a colour strip, the file exactly as it went to the printer.
Fig. 10A Purim poster at press-ready size — crop marks, registration targets, and a colour strip, the file exactly as it went to the printer.
The white wordmark at full width over the campaign print table.
Fig. 11The white wordmark at full width over the campaign print table.
Five Purim pieces taken to press-ready form — crop marks, registration targets, and CMYK colour strips, the way they'd go to print.
Fig. 12Five Purim pieces taken to press-ready form — crop marks, registration targets, and CMYK colour strips, the way they'd go to print.
Two takes on the same Purim concept, compared before the final was chosen for print.
Fig. 13Two takes on the same Purim concept, compared before the final was chosen for print.
Graggers, hamantaschen, wine, and Megillah scrolls — the cover piece for DANI's Purim season, 'Purim BeDani.'
Fig. 14Graggers, hamantaschen, wine, and Megillah scrolls — the cover piece for DANI's Purim season, 'Purim BeDani.'
What the four letters stand for, set as the headline — the mark signs off.
Fig. 15What the four letters stand for, set as the headline — the mark signs off.
The refreshed mark tiled into a seasonal wrapping pattern.
Fig. 16The refreshed mark tiled into a seasonal wrapping pattern.
A klezmer rises over a moonlit shtetl, notes trailing into the sky — 'Simcha Starts With You,' from the same Purim set.
Fig. 17A klezmer rises over a moonlit shtetl, notes trailing into the sky — 'Simcha Starts With You,' from the same Purim set.
The Fall Kumzitz flyer — Motzei Shabbos, November 22nd, at the DANI House on Crestwood Road, music led by Rabbi Gissalson.
Fig. 18The Fall Kumzitz flyer — Motzei Shabbos, November 22nd, at the DANI House on Crestwood Road, music led by Rabbi Gissalson.
Kumzitz is a series, not a one-off — the Elul edition, prepared with its own flyer and banner ahead of Rosh Hashanah.
Fig. 19Kumzitz is a series, not a one-off — the Elul edition, prepared with its own flyer and banner ahead of Rosh Hashanah.
An Evening of Inspiration — Rabbi Oziel's Pesach talk, printed for the women's program at Dani's Place.
Fig. 20An Evening of Inspiration — Rabbi Oziel's Pesach talk, printed for the women's program at Dani's Place.
A simple direction sign for the women's event — 174 Crestwood Road, with a QR code for anyone who needs the map.
Fig. 21A simple direction sign for the women's event — 174 Crestwood Road, with a QR code for anyone who needs the map.
Two psalms from the Tehilim handout — Hebrew and English side by side, restrained black-on-white.
Fig. 22Two psalms from the Tehilim handout — Hebrew and English side by side, restrained black-on-white.
Registration marks and a colour strip — the unglamorous proof that this is a real print job, not a screen mockup.
Fig. 23Registration marks and a colour strip — the unglamorous proof that this is a real print job, not a screen mockup.
A year of DANI's print work laid out together — Kumzitz, Purim, and the Tehilim handout, Hebrew and English side by side.
Fig. 24A year of DANI's print work laid out together — Kumzitz, Purim, and the Tehilim handout, Hebrew and English side by side.
№ 04More workThe index continues
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