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Aevum

A health practice that feels calm and considered.

Brand IdentityWebsite
24 figures · 4 inks · Made in Toronto
Aevum brand work
Fig. 01Aevum · 2026
№ 01The brief30 words

Aevum is an integrated health practice that wanted to feel established and unhurried.

We gave them a restrained identity, signage, stationery, and a website that reads like a printed prospectus.

Visit the live site →
№ 02The palette4 inks
01
Deep Teal
#003648
02
Jade
#8FB4B0
03
Shadow
#14242A
04
Pearl
#F3EFE8
№ 03The workFigs. 02 to 24
The mark, blind-embossed into the cover of Aevum's own brand book.
Fig. 02The mark, blind-embossed into the cover of Aevum's own brand book.
The mark alone: a profile dissolving into particles — memory, held and letting go. Mist on Ocean.
Fig. 03The mark alone: a profile dissolving into particles — memory, held and letting go. Mist on Ocean.
The full lockup — mark, wordmark, and the quiet 'Behavioral Health' descriptor in letterspaced Gilroy.
Fig. 04The full lockup — mark, wordmark, and the quiet 'Behavioral Health' descriptor in letterspaced Gilroy.
The mark tiled into pattern — profiles facing in quiet conversation, the dispersal fields knitting the rows together.
Fig. 05The mark tiled into pattern — profiles facing in quiet conversation, the dispersal fields knitting the rows together.
The same pattern turned down to a whisper — Jade on Ocean, sized for wallcovering and fabric.
Fig. 06The same pattern turned down to a whisper — Jade on Ocean, sized for wallcovering and fabric.
Five colours, no more: Ocean, Jade, Mist, Pearl, Shadow — a clinical palette that never raises its voice.
Fig. 07Five colours, no more: Ocean, Jade, Mist, Pearl, Shadow — a clinical palette that never raises its voice.
One lockup, four sanctioned colourways — every pairing drawn from the five-colour system, nothing outside it.
Fig. 08One lockup, four sanctioned colourways — every pairing drawn from the five-colour system, nothing outside it.
Letterhead and envelope, printed to match down to the paper stock.
Fig. 09Letterhead and envelope, printed to match down to the paper stock.
Even the office mug carries the mark — consistency, not an afterthought.
Fig. 10Even the office mug carries the mark — consistency, not an afterthought.
The business card front — Ocean teal, the mark dissolving into type.
Fig. 11The business card front — Ocean teal, the mark dissolving into type.
The back of the card: Dr. Levi Lipovenko, founder — the person behind the practice.
Fig. 12The back of the card: Dr. Levi Lipovenko, founder — the person behind the practice.
The mark at architectural scale over the world it serves — an empty, sunlit common room, waiting.
Fig. 13The mark at architectural scale over the world it serves — an empty, sunlit common room, waiting.
The homepage promise, verbatim — headline, subhead, and both CTAs exactly as they ship.
Fig. 14The homepage promise, verbatim — headline, subhead, and both CTAs exactly as they ship.
The brand speaking in its own voice — the shipped headline, set the way the identity intends: calm, declarative, unhurried.
Fig. 15The brand speaking in its own voice — the shipped headline, set the way the identity intends: calm, declarative, unhurried.
Five ways the model breaks from once-a-week therapy — spelled out, not just promised.
Fig. 16Five ways the model breaks from once-a-week therapy — spelled out, not just promised.
The mark blown up past the frame — one profile, cropped on all four edges, the dispersal field running off into the ground.
Fig. 17The mark blown up past the frame — one profile, cropped on all four edges, the dispersal field running off into the ground.
A third colourway — the mark in Pearl on Jade, beside the lockup in Ocean on Mist.
Fig. 18A third colourway — the mark in Pearl on Jade, beside the lockup in Ocean on Mist.
The system in feed form — pattern, mark, and message holding the same register at phone scale.
Fig. 19The system in feed form — pattern, mark, and message holding the same register at phone scale.
Three outcomes, three buttons — the site never makes a facility guess what happens next.
Fig. 20Three outcomes, three buttons — the site never makes a facility guess what happens next.
The FAQ answers the questions a facility director actually asks before signing on.
Fig. 21The FAQ answers the questions a facility director actually asks before signing on.
The site closes the way it opened — one line, one button, nothing in the way.
Fig. 22The site closes the way it opened — one line, one button, nothing in the way.
The system behind the mark — five colors, one typeface, no exceptions.
Fig. 23The system behind the mark — five colors, one typeface, no exceptions.
The mark, lit after hours — the last thing a visitor sees leaving the building.
Fig. 24The mark, lit after hours — the last thing a visitor sees leaving the building.
№ 04More workThe index continues
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